Citroen Withdraws from Australian Market

Automotive Icon Departs After Century-Long Presence

Citroen Australia has made the difficult decision to discontinue sales in the country, marking the end of a 101-year legacy in the Australian automotive market.

Reasons for the Departure

• Slow Sales: Citroen's sales have been dwindling in recent years, with only 87 units sold in the first half of 2023.
• Shifting Market Demand: The Australian market has seen a shift towards SUVs and pickup trucks, while Citroen's offerings have primarily been sedans and hatchbacks.
• Lasting Impact: Citroen's departure from Australia will leave a void in the automotive landscape, as the brand has been a familiar presence on Australian roads for generations.

Timeline of Exit

Citroen will cease taking orders in Australia by November 1, 2023, effectively ending its sales operations in the country. Existing customers will still be supported by Citroen's Australian network.

Historical Significance

Citroen's departure marks the end of an era for the Australian automotive industry. The brand has been a part of the country's motoring heritage since it first established a presence in 1922.

Some of Citroen's most iconic models, such as the 2CV and the DS, have become symbols of French automotive innovation and style.

Industry Reaction

The automotive industry has expressed mixed reactions to Citroen's withdrawal from Australia. Some experts believe it is a sign of the changing market dynamics, while others lament the loss of a beloved brand.

According to Just Auto, an automotive industry intelligence provider, Citroen's decision is part of a broader trend of French car manufacturers struggling in the Australian market. Renault and Peugeot have also seen their sales decline in recent years.

References

• Just Auto - Citroen Bids Adieu to Australia
• CarAdvice - Citroen Australia to close doors by year's end
• Drive - Citroen Australia to close its doors in November